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My Copywriting Education

A lot of education is required to engineer words that persuade and compel readers into action. Anybody can say they are a copywriter, but how do they back up their claims? Can they show you the education they’ve absorbed in pursuit of their passion?

I can…

Here is a growing list of books I have read or listened to:

The Adweek Copywriting Handbook by Joseph Sugarman

The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition by Robert W. Bly

Digital Marketing for Dummies 1st Edition by Ryan Deiss and Russ Henneberry (Founders of Digital Marketer)

Invisible Selling Machine by Ryan Deiss (Founder of Digital Marketer)

Ogilvy On Advertising by David Ogilvy

Ogilvy On Advertising in The Digital Age by Miles Young

The Wizard of Ads by Roy H. Williams

Secret Formulas of the Wizard Of Ads by Roy H. Williams

Magical Worlds of the Wizard of Ads by Roy H. Williams (No Kindle Version. I listened to audiobook)

Sell Like Crazy by Sabri Suby

Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade by Joseph Sugarman

The Ultimate Sales Letter by Dan S. Kennedy

Yes! 50 Scientfically Proven Ways To Be Pursuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

Influence: The Psychology of Persuasion by Robert B. Cialdini

Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella

Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer by Dan Kennedy

The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns by Bob Bly

Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

The Avatar Immersion Method: How to Authentically Connect with Your Ideal Buyers + Turn Them Into Lifelong Fans by Lee Rowley

Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising by Dan Norris

Content-Based Networking: How to Instantly Connect with Anyone You Want To Know by James Carbary

Finding The Right Message: How to Turn Voice of Customer Research into Irresistible Website Copy by Jennifer Havice

The One Sentence Persuasion Course: 27 Words to Make the World Do Your Bidding by Blair Warren

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not by Robert T. Kiyosaki

The Reluctant Entrepreneur: Turning Dreams into Profits by Michael Masterson

Overdeliver: Build A Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz

Win Bigly: Persuasion in a World Where Facts Don’t Matter by Scott Adams

Here is an expanding list of podcasts I frequent:

Geniuses of Copywriting Podcast

The Copywriter Club Podcast

The Pete Godfrey Pursuasion Show

Copywriters Podcast by David Garfinkel

Perpetual Traffic Podcast by Digital Marketer

Digital Marketer Podcast by Digital Marketer

Magnetic Marketing Podcast by GKIC and the No B.S Inner Circle (Dan Kennedy)

Here are educational courses I have taken to fine tune my craft (I’ll be adding more):

Digital Marketer has many training programs and mini courses any marketer can benefit from. I am a regular visitor. I have completed their Copywriting Mastery Course. (You can see the certificate below.)

Institute of Children’s Literature offers a diploma program. I took their basic and advance course. Not directed at selling, but it does show I know how to write well.

Here are my current credentials:

Certified Direct-Response Copywriting Specialist: I took the Copywriting Mastery Course offered by Digital Marketer who partnered with American Writers and Artists Institute to have the course taught by their instructor Pam Foster.

Diploma from The Institute of Children’s Literature: Maybe not as directed toward writing copy that sells, I also received my Diploma from the Institute of Children’s Literature. I completed the basic and advanced courses. The Institute of Children’s Literature website. If I can find the diploma, I’ll take a picture and post it up here. It’s lost in a moving box somewhere.