Does your business offer services or products so common, they are considered a commodity?

Like bread, milk, and eggs; or gasoline, kerosene, and diesel; or - drum roll please... water?

If it does, this episode's for you. Water and Ice Co. owners James and Ian have valuable insights for the commodity business owner or marketing and sales team.

Their experience will help you discover how to turn your common product into a representation of your brand.

How? Differentiating your brand, packaging, service, and most important: boots-on-the-ground relationship building.

Business disrupting knowledge inside this episode, people.

Make sure you watch to the end if you're a resident of Alberta, because James and Ian have a special gift for you.

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Music is Courtesy of SRO. Track is Neon Tokyo. rebrand.ly/neontokyo